Step 3: Sell but do not hard-sell Within your emails, highlight the value of your products and services but don't hard sell. Avoiding language which makes outrageous claims can also help to keep advertising subtle. Using superlatives and simply describing the greatness of specific products is likely to be viewed as blatant advertising.When this happens, it is not likely that website owners will believe there is validity in anything contained within the email because they will believe the entire email is simply one big advertisement for your products … [Read more...]