So you want to be a blogger… Or, maybe you are a blogger already? Whichever is the case, you probably know that once you get into the swing of business blogging, there are generally 2 avenues to take: You can either create quality, genuine, helpful posts or write short posts of pointless waffle or flat out promote your business in every single article. Oh, yes, you can also use ezine articles or just post YouTube videos with 50 words on top of them. So, that’s 4 routes right there, I guess… Now which road will you take? Here are 7 reasons why I would go for quality:
1.More traffic and leads
When creating a blog with top-notch content, you’re pulling traffic to your site rather than pushing the message out to your readers with methods like PPC advertising, press releases and the like. Moreover, people are more likely to share quality content via social media networks and social bookmarking sites like Digg and reddit. More traffic = more leads and a greater ROI (return on investment).
2.Gain expert status
One of the fastest avenues to gaining an expert status in your industry is to create a blog where you share thoughts, tips, resources and more. When you write quality, original content you become recognized with quality. This, in turn, will help build your expert status faster.
3.Attract guest bloggers
Quality attracts quality. When other bloggers recognize the quality of your articles, they will contact you, asking to write for you. They would want to be identified with a quality blog and they can see your blog growing, gaining large readership and getting a high PR in the future. That would make the link back to their website much more valuable.
4.Make a difference
When you put your heart and soul into the writing process, and write about meaningful things, you can make a difference. You can change lives. Words have power and if you use them with care your words can empower others. Don’t write anything just to check it off your to do list. This is pointless. Your readers will spot it in seconds and you will harm your reputation.
Quality, thoughtful articles spark discussions and ongoing comments from your readers. You’ll get comments thanking you for your article and other comments telling you how someone is going to take action on your idea. Now besides being fun and encouraging to you, thoughtful comments will result in more comments and active comment threads will attract more readers to your blog, which could turn into long term subscribers and leads.
Quality invokes trust. Just recall your recent buying experience. Have you ever come across a product sales page which is clumsily written? I have. Would you buy from such a website? I thought so… You see, when you want to establish trust with your audience, you’ve got to provide them value first. And the best way to do that, in my view, is to write quality content that solves their problems and shows them that you actually care about them and about the subject matter.
7.Attract writing offers
Just as bloggers will want to write for you, your quality posts will have webmasters and blog owners asking you to write for them. Although it does mean more time and effort on your part, writing for others could prove rewarding over time. Some benefits could be: High PR backlinks to your site, more visitors, speaking gigs and personal branding.
The mic goes to you!
What are your reasons to creating quality content?
What are your favorite content creation techniques?
Let us know your thoughts and ideas in the comments below.
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